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Sri Lanka to promote multimillion dollar Disney movie in China

Xinhua, July 10, 2015 Adjust font size:

Sri Lanka will launch a multimillion dollar Disney movie "Monkey Kingdom" in Shanghai to aggressively promote the South Asian island country in the Chinese market, a statement said here on Friday.

The Sri Lanka Tourism Promotion Bureau (SLTPB) said that the promotion will be done in partnership with the country's national carrier Sri Lankan Airlines and China's Shanghai Tourism Promotion Bureau.

The promotion will include giving away free air tickets to 20 Chinese children to visit Pollonnaruwa in Sri Lanka's North Central Province where the "Monkey Kingdom" was filmed.

SLTPB Chairman Rohantha Athukorala said that as of last week, the movie's box office sales stood at 16.7 million dollars in the U.S. market.

"We are also pursuing if there is a possibility of setting up Monkey Kingdom in the Disneyland Park which is to be set up in Shanghai in 2016. That will give a new positioning to Sri Lanka as a tourist destination," Athukorala said.

"We must attract a quality traveler from the booming Chinese outbound market which is almost 140 million travelers per year," he added.

Sri Lanka is targeting 300,000 Chinese tourists by 2016, he said. Endi