Indian participants at BRICS media summit expect fruitful exchanges, success

Indian participants who will attend the upcoming BRICS Media Summit in Beijing said on Saturday that it is high time for BRICS countries to carry out media cooperation to meet the demand of their respective audiences.

Before leaving for Beijing to attend the media summit, India's NDTV Producer Pryanka Kaul and Chief Operating Officer Aditi Singh said they are honored to be invited by Xinhua News Agency as guests from India.

They are expecting fruitful exchanges with their BRICS counterparts during the summit, while wishing for a full success of the event.

"There have been an increase of coverage of Chinese news by Indian TV channels in recent years, but it is far short of expectations of local audience," said Kaul.

"The exchanges between Indian and Chinese media are also seeing a momentum now," she added.

Singh said it is necessary for Indian TV channels to post correspondents in China, a very important country in the world.

"While the news broadcast in Indian TV channels about other BRICS countries are mostly relayed by Western TV institutions, it is inevitable that BRICS countries will provide each other with their direct news coverage in the future," she said.

A media summit will start in Beijing on Dec. 1, focusing on cooperation among BRICS media organizations of Brazil, Russia, India, China and South Africa (BRICS).

First proposed and hosted by Xinhua, the summit is also jointly organized by Brazil Communication Company, Russia Today International News Agency, The Hindu Group and South Africa's Independent Media.

Leaders of 25 media groups from BRICS will attend the meeting. Endi