Society needs a "digital detox": former Facebook executive

The former marketing director of social media powerhouse Facebook and sister of founder Mark Zuckerberg told a conference in Australia on Wednesday that the developed world needed to have a "digital detox."

Randi Zuckerberg, Facebook marketing director from 2005 to 2011, said such things as break-up apps and software that tells you whether you're right to take a "pee break" at the movies were proof of a society-wide step back from such digital dependence.

Zuckerberg told a story about how her son's friend came over to play and referred to his mother's laptop as "grandpa."

"His mom said 'oh we Skype so much he thinks his grandpa lives inside the computer'," Zuckerberg said at the Asia Pacific Cities Summit in Brisbane, the Australian Associated Press reported.

"So that's when I realized 'ok our society really needs a digital detox when children think their family members live inside a computer.'"

Zuckerberg said she wasn't a fan of break-up apps and was bewildered that an app had been created to advise people when to take a toilet break at the movies.

"The only function of this app is when you are in a movie theater and you're like 'oh my good I've got to pee, but I don't want to miss the best scene'," she said.

"You call up this app and it's like 'nope nothing good is going to happen for seven more minutes'."

The founder of Zuckerberg Media, who is also an author and actor, said people needed to think about "unplugging." Endi