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Paris' first perfume museum opens

Xinhua, December 17, 2016 Adjust font size:

The Grand Musee de Parfum, Paris' first perfume museum, opened its doors on Friday, inviting visitors to discover perfume history through a quite innovative sensory and olfactory exhibition.

The Grand Musee du Parfum is created after noting the absence of an emblematic place of French perfumery in Paris despite the sector's flourishing influence abroad, said Guillaume de Maussion, the museum president.

The museum gathered major players in French and international perfume industry, including the Federation of Beauty Enterprises, the French Syndicate of Perfumery and the International Flavors & Fragrances, de Maussion added.

The Grand Musee du Parfum intends to create three spaces with one area dedicated to the history of perfumes.

Alongside the permanent exhibition, many events and workshops for young people are planned at the museum and intend to bring together the visual arts, gastronomy, live entertainment, literature and cinema around perfume.

France has world's leading cosmetics-perfumes sector and its turnover totalled 25 billion euros (26 billion U.S. dollars) in 2014. (1 euro=1.04 U.S. dollar) Endit