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Supreme Court hears Michael Jordan's trademark appeal

Xinhua, April 26, 2016 Adjust font size:

The Supreme People's Court (SPC) on Tuesday publicly tried a trademark dispute case lodged by U.S. basketball icon Michael Jordan against a Chinese firm and the trademark authority.

In 2012, Michael Jordan accused Qiaodan Sports Co. Ltd., a Chinese sportswear and shoe manufacturer, of unauthorized use of his name and identity. "Qiaodan" is the Chinese translation for Jordan.

Jordan lodged an appeal to the Trademark Review and Adjudication Board of the State Administration for Industry & Commerce to revoke the trademarks in dispute, but this was rejected.

In 2015, Jordan appealed to the SPC for a retrial. The SPC accepted the appeal on the basis of the Administrative Procedural Law.

Tuesday's trial featured the court investigation, debates and final statements. A verdict has not yet been made. Endi