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Websites for mobile phones in Vietnam underdeveloped

Xinhua, May 22, 2015 Adjust font size:

Companies in Vietnam are being urged to develop mobile websites, given the enormous potential of mobile e-commerce in the country, Vietnam News Agency reported Friday.

At a recent conference, speakers said mobile shopping is expected to grow rapidly, but firms must learn how to fully tap the mobile shopping trend.

Le Duc Anh from the E-Commerce and Information Technology Agency under the Vietnamese Ministry of Industry and Trade cited statistics showing that 90 percent of smartphone shoppers used their phones to search for information, including prices, and where to buy and look for promotions, while 19 percent made payments via smartphones, and 50 percent used their devices for at least 15 minutes per visit to websites.

The Ministry of Industry and Trade would soon issue a circular about the development of mobile e-commerce, Anh said.

The Vietnam E-commerce Index 2014, released recently by the Vietnam E-commerce Association, also revealed that 36 percent of the country's population owned smartphones. There has been increasing mobile phone usage, with the percentage of daily internet access via smartphones reaching 76 percent, which was much higher than the percentage of access through PCs and laptops, which stood at 59 percent.

Meanwhile, just under 15 percent of Vietnam's companies have developed mobile websites.

According to Hoang Anh Viet, a representative from Lingo, an online store, figures indicate that in 2012, up to 90 percent of the access to the store's website was conducted through desktop computers, but now that percentage has decreased to about 50 percent, coupled with increasing mobile traffic, rising from 17 percent in 2013 to 40 percent.

However, Viet revealed that only 23 percent of online orders were conducted via mobile phones, as user experiences with mobile websites remained limited. Endi