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Denmark unveils plan to expand e-commerce business abroad

Xinhua, May 22, 2015 Adjust font size:

The Danish government on Thursday launched an action plan with six initiatives in a bid to expand e-commerce business abroad.

"The Danes love e-commerce and Danish companies have rich experience with e-commerce. We must use it to propagate Danish e-commerce to foreign markets," said Mogens Jensen, the minister for trade and development, in a statement.

In 2014, Danes spent 74 billion Danish kroner (11 billion U.S. dollars) on e-commerce, and 31 percent of that amount went abroad, whereas foreign consumers only spent less than 5 billion kroner in Danish online shops, data from the Association for Danish Internet Commerce showed.

The government plans to increase export counseling to help Danish companies with e-commerce abroad in relation to the screening of competitors, pricing in the market, tax settlement and so on.

"We need more Danish goods in the global consumer electronic shopping cart. Therefore, we will devote a lot of offers on export counseling and export promotion to Danish e-commerce companies," Jensen said.

Besides, an export promotion program will be launched in the spring of 2016 for small- and medium-sized Danish companies that want to get started with e-commerce.

The Danish government also has a special focus on getting Chinese online consumers to buy Danish goods.

"We are working on creating a Danish sales window on one of China's leading e-commerce platforms," said the minister.

As part of the action plan, a so-called eMasterClass project will be implemented in the autumn of 2015 for interested Danish e-commerce companies with a clear focus on the U.S. online market. Participants will have access to some of the most important players and expertise in e-commerce in the United States.

Moreover, an e-commerce portal for information and knowledge of online export will be established and country guides for conducting e-commerce in other countries will be prepared as well.

Denmark just topped the Web Index 2014-15 by World Wide Web Foundation for having the world's best internet, which according to Jensen would be "an innate advantage" to sell Danish goods in foreign online shops. (1 U.S. dollar = 6.7 Danish kroner) Endit