Off the wire
• 1st LD-Writethru-China Headlines: Premier Li cheers start-ups at China's Silicon Valley  • Tornadoes tear across Oklahoma, injure 12 people  • Singapore's PM Lee Hsien Loong opens Indian Heritage Center  • French stock market index down 0.29 pct on Thursday  • U.S. stocks rebound on strong jobless claims report  • Scientists urge Kenya to rescind GMO ban  • Depay and PSV agree deal with Manchester United  • Spotlight: Election will not affect Sino-British trade ties: British experts  • EU criticizes Serbia's decision to send troops to Moscow victory parade  • No room for error for Barca or Madrid in Spain's matchday 36  
You are here: 　 Home

Political advisors discuss media convergence

Xinhua, May 8, 2015 Adjust font size:

China's political advisors discussed the convergence of traditional and new media on Thursday.

According to a statement issued after a consultation session presided over by Yu Zhengsheng, chairman of the National Committee of the Chinese People's Political Consultative Conference (CPPCC), the advisors agreed that boosting media convergence is an urgent task.

Despite achievements in developing new media, Chinese media organizations still lack technology, capital and updated concepts on media convergence, said the statement.

Changes should be made in the way mass media is disseminated, and there should also be exploration of how to make new media more profitable, said the advisors, urging news agencies to strike a balance between insisting on meeting public demand and following market rules. Endi