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Lego reports double-digit growth in 2014

Xinhua, February 25, 2015 Adjust font size:

Danish toy maker Lego Group saw double-digit sales growth in all market regions in 2014 while the traditional toy market in most countries grew by low single digit rates, it said on Wednesday.

The Lego Group's revenue amounted to 28.6 billion Danish kroner for the full year 2014, up 13 percent from 25.3 billion kroner in 2013, the company said in its annual financial statement. It added that revenue growth excluding foreign exchange impacts was 15 percent on a local currency basis.

Operating profit for 2014 rose 16 percent to 9.7 billion kroner, up from 8.3 billion kroner the previous year.

"In 2014 we increased our sales by 15 percent. I am proud that we delivered high quality creative play experiences to millions of children all over the world. This resulted in a highly satisfactory result for us, and it remains our aspiration to be the best at what we do," said President and CEO of the LEGO Group Joergen Vig Knudstorp, in the report.

Among the top selling lines in 2014 were core themes like LEGO City, LEGO Star Wars and LEGO Friends.

Another significant contributor to sales growth in 2014 was THE LEGO MOVIE product line that launched in conjunction with the release of THE LEGO MOVIE feature film in early 2014.

In terms of revenue, Lego is among the world's three largest toy manufacturers along with Mattel and Hasbro.

Lego Group said it "expects continued sales growth" and "satisfactory results for 2015."

It also expects to grow moderately ahead of the global toy market that is forecast to continue the single-digit growth in the coming years.

The Lego Group is a family-owned company with products sold in more than 130 countries and regions. (1 U.S. dollar = 6.58 Danish kroner) Enditem