Kenya to explore new markets for horticultural produce

The Kenyan government has intensified the search for new markets for horticultural produce in the light of growing uncertainties in the traditional export destinations, officials said on Thursday.

Principal Secretary for Agriculture Sicily Kariuki said in Nairobi the government will partner with growers to explore new markets for cut flowers, fruits and vegetables.

"Market access is key to the growth of the horticulture industry whose contribution to the exchequer is profound. As a government, we are working closely with industry to diversify market for fresh produce," Kariuki said during a national conference to discuss competitiveness in the horticulture sector.

Kenya is the largest producer and exporter of fresh produce in the region, but price volatility in the global markets, climatic shocks and changing consumer preferences pose new threats to a leading foreign exchange earner.

"To compete favorably in the international market, Kenya's horticultural sector must focus on value addition and comply with stringent phytosanitary standards," said Kariuki.

She said the government has accelerated implementation of policy and regulatory reforms to revamp the horticultural sector and enhance its competitiveness.

The PS revealed that a raft of incentives have been rolled out to enable growers access new markets in Africa and the emerging economies in Asia and Middle East.

"We have streamlined regulations and have assisted growers to implement environmental guidelines in order for their produce to have a competitive edge in the global market, "Kariuki said.

Kenya earns an estimated 2 billion U.S. dollars annually from exporting cut flowers, vegetables and fruits. Executives noted that Kenya's horticulture industry has potential for growth if regulatory and funding bottlenecks are eliminated.

"Government subsidies are critical to lower cost of inputs and transportation that undermine export of horticultural produce. Political stability and a fair tax regime will enhance growth of the horticultural industry," said Richard Fox, chairman of Kenya Flower Council. Endi