Kenya urged to reform horticulture sector to boost competitiveness

Kenya should intensify reforms in the horticultural sector to boost its resilience in the face of market volatility and stiff competition from neighboring countries, experts said on Wednesday.

Mark Carrato, the U.S. Agency for International Development (USAID) Economic Growth Director, said at a media briefing in Nairobi that Kenya must streamline horticulture value chains to boost exports and job creation.

"Kenya's horticulture sector is on the right trajectory, but targeted reforms are crucial to enhance its competitiveness. Key players must address emerging concerns like declining exports," Carrato said.

The USAID has completed a study to gauge the competitiveness of Kenya's horticulture sector.

It revealed that Kenya has been losing its market share in the global horticulture market due to regulatory and policy deficiencies.

Kenya is the second largest producer and exporter of fresh horticulture produce in Sub-Saharan Africa after South Africa.

Government statistics indicate that Kenya earns 2 billion U.S. dollars annually from export of horticultural products like cut flowers, fruits and vegetables.

Experts said the horticulture sector in Kenya has potential for growth if key stakeholders prioritize market reforms and environmental safety.

"The horticulture sector in Kenya underpins food security and rural development. It is a major source of employment and revenue for the government," said Carrato.

Kenya should invest in modern transport systems and explore new markets to boost export earnings from fresh produce, according to Carrato.

The Project Director, Kenya Horticulture Competitive Project, Ian Chesterman said that better agronomic practices and adherence to environmental safety will boost demand for Kenya's flowers, fruits and vegetables.

"Kenyan horticultural growers should explore the under exploited markets in the Middle East and Asia. The African market too is expanding and has potential," Chesterman said.

He added that strengthening of extension services and robust public private partnerships will enhance the competitiveness of Kenya's horticulture industry. Endi