Major events on Chinese social media in 2014
china.org.cn / chinagate.cn, December 31, 2014 Adjust font size:
2014 Brazil World Cup
"See you on the roof" during the Brazil World Cup
When the FIFA World Cup started in Brazil in June, social media opened up another hot topic. Many fans, genuine or pretending, decided to try their luck by buying lottery tickets through smartphone apps. China's official data showed that lottery sales exceeded 4 billion yuan during the first nine days of the Brazil World Cup; by contrast, the figure was merely 2.3 billion during the entire South Africa World Cup. No one can deny lottery tickets sold online were a major success during this World Cup.
A funny incident occurred in the Group Match stage. Many people who lost on their lottery tickets said to their fellow losers "see you on the roof," meaning that the loss was too severe and they were joking about jumping off the building.
Suddenly, a new word "rooftop fan" came into being.
