Alen CEO: Air purifiers ready to serve a million Chinese

　　Warburg Lee, CEO of Alen Corporation. [Chinadaily.com.cn]

New national standard

With rising awareness of healthy living, purchases of domestic appliances that can improve air quality has leveraged a large share of China's market.

But current standards on indoor air cleaners, enacted in 2008, don't take into consideration the need for consumers to filter PM2.5 or increased use by consumers, said Song Guangsheng, director of the National Indoor Environment and Indoor Environmental Product Quality Supervision Center.

The situation may soon change, however, because China is drafting new national standards for domestic air purifiers, industry experts said.

"We applaud a higher standard and consistent with our company values of integrity, we don't want customers to be cheated with ineffective and poorly engineered air purifiers," said Lee.

"In the US, air purifiers are generally used to address allergy, asthma, pet dander and odor issues. But to address chemicals like benzene and formaldehyde, a standard HEPA filter would not be enough because chemicals require different filtration technologies."

Lee continued. Alen's BreatheSmart F750 VOC and F700 are based on its bestselling BreatheSmart Series product line in the US. The F750 VOC product has been redesigned and further modified to tackle benzene and formaldehyde, which are primary concerns to Chinese consumers.

"The unit is specifically designed for China because air pollution is far greater here. The sensitivity level has been adjusted to not only meet the current standard but to exceed the soon-to-be introduced air purifier standard."

Lee added that the Alen BreatheSmart F750 VOC also includes Smart Sensor technology.

"Our Smart Sensor detects surrounding air quality and adjusts the fan speed accordingly in order optimize unit performance and save energy," said Lee.