Trade Shows in Africa Are Fruitful Occasions
China Daily, September 16, 2013 Adjust font size:
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Participants at an international trade exhibition in Kenya in August, 2012. Chinese companies have examined the possibilities of holding trade shows in the rising continent of Africa. [China Daily] |
Guangzhou-based Sino-Africa Bridge Expo Service Co, which helps Chinese companies exhibit at trade shows in Africa, plans to put on an exhibition of its own in the Democratic Republic of Congo next year.
"Self-organized exhibitions are the way to go because they generate higher margins," says Pan Jiajia, general manager of the company.
The Democratic Republic of Congo has rich natural resources and a population of nearly 72 million, but it is also underdeveloped with few processing companies, he says.
The parent company of Sino-Africa Bridge, a Guangzhou freight forwarder with four branches in Africa, launched the trade show company in 2006, seeking higher profits from show-related logistics.
Last year, Sino-Africa Bridge arranged for 23 companies to exhibit in Zambia, one in Angola and two in Kenya.
"There are many trade show organizers in Africa and a lot of opportunities," Pan says, adding in Kenya alone up to 50 shows are staged every year, fewer than 20 of which are international ones.
