Off the wire
• New Zealand scientists re-focus on recently extinct species for resurrection  • U.S. to provide Jordan with 1.3 bln USD in aid in 2017: minister  • Tour de France champion Froome "rammed" by car in France  • Roundup: Australia to return to surplus by 2020-21 on back of responsible budget measures: treasurer  • 2nd LD: Moon Jae-in leads exit polls in S.Korean presidential election by large margin  • Luxury watches worth up to 980,000 USD robbed in broad daylight in Paris  • China to defuse risks in insurance sector  • New Zealand names new ambassador to Iraq  • Urgent: Blast rocks Behsoud district in E. Afghanistan, casualties feared  • Diego Costa may not play in China next season, says Sky  
You are here: 　 Home

"Chinese Brands Day" set to nurture independently-owned brands

Xinhua, May 9, 2017 Adjust font size:

The establishment of "Chinese Brands Day" will help independent brands, a senior official said Tuesday.

The State Council, China' cabinet, has approved a Chinese Brands Day, to be held on May 10 each year from this year. The first falls on Wednesday.

Influential brands are symbols of the overall competitiveness of companies and countries, and can help lead economic transition, according to Wang Dong, a senior official with the National Development and Reform Commission (NDRC), China's top economic planner.

Compared with developed countries, China is still short of globally influential brands but well equipped to accelerate brand development, Wang added.

Chinese Brands Day will publicize brands owned independently by Chinese companies, tell the stories of the brands and raise brand recognition, according to Wang. Endi