Spaniards use more social networks than anyone else: report

Every year, Barcelona hosts the Mobile World Congress, the biggest mobile communications congress in the world, and a report published this week shows Spain is the perfect place to hold such an event: the Spanish use more mobile networking applications than anyone else in the world.

The "Connected Life" study by the consultancy Kantar TNS, which interviewed 70,000 people between the ages of 16 and 65 worldwide, shows that the average Spaniard connects to an average of 6.2 social network sites a week, well above the 5.4 average of the rest of Europe and the world average of 4.8 sites.

The most popular networking apps are WhatsApp, with 86 percent using the messaging system, Facebook, YouTube, Twitter and Facebook Messenger.

The study shows that the last year had also seen an important rise in users of Instagram and Snapchap and highlights that while the average Spaniard used 6.2 mobile network apps a week, youngsters in Spain use an average of eight different platforms.

The study showed that 94 percent of Spaniards queried owned a smartphone, 75 percent had a laptop, 65 percent a desktop computer, and 61 percent a tablet.

On average, internaughts worldwide are connected for over four hours a day, with young people spending almost five hours online and older people around 3.4 hours. This clearly has implications for online marketing, but in the case of Spain at least, the Connected Life study shows that 32 percent of Spaniards pay no attention at all to advertisements posted on their favorite sites. Endit