Indonesia launches reform package to boost e-commerce business

Indonesia on Thursday launched an economic reform package for e-commerce business aimed at facilitating startups to expand their business networks.

The move is expected to cope with market capitalization target in the business sector which was initially set at 130 billion U.S. Dollars by 2020.

"The aim of this reform policy is to expand people's economic activities across the nation efficiently that are interconnected with global consumers to ensure their existing businesses get broader and farther market," Indonesia's Coordinating Minister for the Economy Darmin Nasution said in his remarks to launch the package.

The package, officially known as roadmap for e-commerce business, is the 14th economic reform policies issued by President Joko Widodo administration in the past two years.

The minister said that the package provides certainty and easiness to e-commerce business for startups, serving as the guidance document for the creation of the national electronic-based trade system which would be developed from 2016 to 2019.

Creation of the e-commerce business roadmap involves 12 ministries and state agencies, including the central bank and financial service authorities and players in the business through their associations, the minister said.

The launching of reform package for e-commerce business was also expected to create breakthrough and new invention in the business, the minister said.

Indonesia is among countries with intensive use of internet with 93.4 million users in which 71 million of them are savvy smartphone users. Enditem