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Zambia embarks on China cultural promotion roadshows

Xinhua, October 12, 2016 Adjust font size:

Zambia and China will this week hold cultural and business promotion roadshows in seven cities in the Asian nation to enhance cultural and business cooperation between the two countries, the country's investment agency said on Tuesday.

The road shows run from Oct. 10 till Nov. 5, according to a statement released by the Zambia Development Agency on its website.

According to the statement, the government will undertake the road shows in collaboration with the Zambian Embassy in China and the Ministry of Commerce, Trade and Industry, with the support of the Chinese Ministry of Foreign Affairs.

The purpose of the road show is to enhance Zambia's visibility in China and deepen cooperation between Zambia and China in terms of trade, investment, tourism and culture as well as further promote people to people exchange between the two countries, it added.

The road shows will run alongside business seminars which will highlight Zambia's tourism, investment and trade opportunities. Endit