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Belgian brands eye exploring Chinese market through Alibaba's platform

Xinhua, May 24, 2016 Adjust font size:

Belgian brands intend to expand their network in the Chinese market by selling through the online platform of Alibaba, local media reported on Monday.

Belgian King Philip received Jack Ma of Alibaba Monday in Brussels, and afterwards a lunch was organized with representatives of the Belgian business, according to the royal palace.

The role of Alibaba as a gateway to the Chinese market for Belgian brands and suppliers has been at the center of discussions, the Belga news agency reported.

The online sales site for enterprises in particular offers opportunities for Belgian chocolate and beer, the report said.

It was also reported that during a meeting Monday afternoon, Jack Ma confirmed to Belgian Prime Minister Charles Michel that Alibaba will open an office in Brussels, expressing intention to help Belgian small- and medium-sized enterprises to gain access to more Chinese consumers.

Alibaba, headquartered in Hangzhou, east China, is the first site of online sales in China, with 423 million users per year. The company already has branches in Italy, France, Germany, Britain and is now opening its Dutch office. Endit