MAIF, Orange, Vivendi join Paris 2024 bidding campaign

Paris bid committee for the 2024 Olympic and Paralympic Games announced Tuesday that three major French organizations have joined the campaign as Official Partners.

The trio, namely the French insurance company MAIF, the communications giant Orange and the media corporation Vivendi, took so far the number of bid sponsors to 10 and the total sponsorship revenue to 20 million euros).

The overall target is 30 million euros with the final sponsors to be revealed in the coming weeks and months, according to the organizers of Paris' bid.

"This latest sponsorship announcement means that Paris 2024 has already secured 10 major partnership agreements since the start of 2016," read a statement released on Tuesday.

"Each partner will support the city's Olympic campaign by activating programs that will help to enhance public and corporate engagement with the bid," it added.

MAIF has committed to promoting sport for all throughout the country, Orange has promised to focus on innovation to offer the best connected experience for fans and athletes, and Vivendi will bring a cultural and creative dimension to the bid providing expertise on the production and distribution of all campaign content, said the Paris 2024 bidding committee.

"The arrival of three new companies as Paris 2024 sponsors with deep-rooted connections to France and French sport reaffirms the strength of our bid," commented Paris 2024 CEO Etienne Thobois.

He deemed the new partnerships "a clear statement" of support from businesses across Paris and France, showing "excellent confidence" in the candidate city's commercial direction and ability to host a spectacular Games in 2024.

"All of our partners are leaders in their industries and their commitment and support will enrich our project by helping to spread our core messages and support us in the delivery of a wonderful festival of sport for Paris and all of France in 2024," said Thobois. Endit