Commentary: World media should jointly create fairer global communication order

The Third World Media Summit (WMS) will open Sunday in Doha, Qatar, where leaders of a number of major global media organizations will meet again to discuss the future of the media industry and opportunities for cooperation.

Against the backdrop of deepening globalization and multi-polarization, the international order is experiencing a profound change, while a sluggish global economic recovery, mounting threats from terrorists and global warming are posing new challenges to humanity and the whole world.

Meanwhile, the global media industry is undergoing an unprecedented reform and transformation with the advent of the mobile Internet era. New technologies and means of communications keep mushrooming and quickly prevailing in the media market, and information communications are growing in a smarter, more mobilized and personalized way.

Facing the unprecedented transition, it is wiser for media organizations worldwide to stand up to the challenges together by learning from each other, conduct in-depth cooperation and promote innovation and integrated development, thus achieving a win-win result.

Besides, world media should demonstrate their responsibility in serving the public interests by creating a positive, healthy and harmonious public opinion environment, as well as preventing the propaganda of extremism and terrorism from spreading, especially on new media platforms.

Moreover, they should make their due contributions to promote unity and consensus among different countries in covering hot issues, such as global warming, refugee crisis, and poverty reduction.

For a long time, the stage of global communication has been dominated by Western powers, and the voices of developing countries have largely gone unheard. Media groups from developing countries should work together to gain greater say for their countries and peoples, as well as to expand more common grounds with their peers from developed countries to improve the global communication order.

It is also worth noting that the current global economic governance order can hardly reflect the real changes of the international order, let alone save the stagnant global economy.

World media should address the issue by promoting a more transparent and fairer order of economic governance with balanced interests, which would benefit both developing and developed countries.

Since its establishment in 2009, the WMS has gradually grown into an important platform for world media to exchange ideas and initiate cooperation.

There is every reason to believe that this year's two-day event will mark a new starting point and lead a new way for collaboration and exchange among the participating media organizations.

More importantly, media workers around the world should communicate with each other in a more candid way to enhance mutual trust and understanding, and make joint efforts to build a more reasonable and fairer global governance system. Endi