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China Exclusive: Campaign on sustainable development goals launched

Xinhua, September 16, 2015 Adjust font size:

China launched its Global Goals Campaign, which promotes the United Nation's 17 Sustainable Development Goals (SDGs), here on Wednesday.

The campaign will raise awareness of the SDGs, UN Development Programme (UNDP) Administrator Helen Clark said during the 2015 Social Good Summit in Beijing.

Adopted by all 193 UN member states, the SDGs are ambitious goals that aim to put an end poverty, fight inequality and injustice, and tackle climate change by 2030.

"We plan to use the SDG platform to help governments and partners launch the SDGs and help make the new Global Goals a household name everywhere," Clark said.

"The SDGs are our chance to leave this world a better place than we found it" said Agi Veres, UNDP country director. "It is our responsibility to work together [...] to achieve these global goals, starting today."

Under the theme "New Goals. New Power. New Technology," the Social Good Summit in China brought technology firms Alibaba, Baidu, Tencent and YouKu, together alongside private companies such as Standard Chartered and the Chinese Civil Society Organization.

The event also covered ways to harness the power of social media to promote social good.

The Social Good Summit in China is part of more than 100 Social Good Summits organized around the world to raise awareness of the SDGs in September.

The Bill & Melinda Gates Foundation, partner of the summit in China, is also one of the initiators of the Chinese Social Media for Social Good Alliance.

Since its establishment in 2011, members of the alliance have put aside competition to promote social good in China.

"Today, we are excited to see how our members have broken new ground and united for global good," said Yang Jianyue, deputy director of the China country office at Bill & Melinda Gates Foundation.

Each September, world leaders come together at the UN General Assembly to discuss global issues and ways to tackle them. Recognizing that the voices and ideas of global citizens connected by social media and technology can be powerful forces for change, UNDP and its partners organized the first Social Good Summit in New York in 2009 inviting innovators, activists and entrepreneurs from the world. Endi