Chinese embassy in U.S. stages AD campaign highlighting biking, wildlife conservation

The Chinese Embassy in the United States on Monday unveiled advertisements on 70 bike-share stations across the Washington, D.C. metro area, highlighting biking in China.

The first of the two advertisements depicts the evolution of China as a "Bike Kingdom" in the past decades, illustrating a growing role of bike in a greener model of development and healthier lifestyle embraced by Chinese people.

The second puts biking in the backdrop of China's spectacular natural beauty, extending warm invitations to bikers across the world to join an intriguing bike tour in China.

On Sept. 21, another series of advertisements will be painted on 70 metro buses in northwestern Washington D.C. and parts of the states of Maryland and Virginia, featuring six most beloved endangered wildlife in China: Giant Panda, Red Panda, Snub-Nosed Monkey, Tibetan Antelope, Crested Ibis, and Red-Crown Crane.

This is the first time the Chinese Embassy in the U.S. launches such advertisement campaign, which is designed to convey a message of shared love for natural beauty and biking as a lifestyle embraced by both Chinese and Americans, and also to raise awareness of the potential for greater cooperation between the two nations. Endi