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Vietnamese smartphone market remains fastest-growing in SE Asia

Xinhua, July 5, 2015 Adjust font size:

Smartphone sales will continue to increase for at least the next five years in Vietnam which remains the fastest-growing smartphone market in Southeast Asia, local online newspaper Vietnamnet on Sunday quoted results of a survey by U.S. firm IDC.

According to IDC, Vietnam topped the list of Southeast Asian countries with the highest smartphone growth rates in 2014. Smartphone shipments into Vietnam totaled 11.6 million units last year, reflecting a year-on-year growth of 57 percent.

Smartphones also represented 41 percent of all mobile phones shipped to Vietnam last year and are expected to eclipse feature phones in 2015, according to IDC.

Huawei, a Chinese brand, had an impressive product launch in Vietnam earlier this year. However, the largest smartphone distribution networks in the country all reported that purchasing power was weak.

A senior executive of Lenovo Vietnam noted that it is very difficult for newcomers to sell products above 6 million Vietnamese dong (276.5 U.S. dollars).

Vietnamese users would rather buy used Apple, Samsung or Sony products than brand-new products bearing unfamiliar brands, reported local newspaper Doanh Nhan Sai Gon (Saigonese Businesspeople). Endi