Expanding Swarovski Crystal Worlds expects Chinese designers
Xinhua, April 30, 2015 Adjust font size:
Austrian Swarovski spent around 34 million euros (around 37.8 million U.S. dollars) in expanding its Crystal worlds in western Austria, expecting to cooperate with Chinese designers.
"We would love to work together also with some Chinese designers and artists in the future," Stefan Isser, managing director of d. swarovski tourism services gmbh, said.
To attract more Chinese visitors, Swarovski Crystal Worlds would consider to bring more Chinese elements in its crystal arts show, expecting to work with Chinese designers.
"China is of course one of our the most important markets, and we are actively working on this market since many years," Stefan Isser said.
The crystal arts show attracts visitors each year by cooperating with artists from different countries over the world.
More than 12 million visitors came to the crystal arts show in 2014.
Swarovski has expanded its famous Crystal Worlds, as a tourist attraction, based in a small town in Austrian western province Tirol, to mark its 120 years anniversary of the found of the family company. Endit