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Australian supermarket giant fined over false "freshly baked" bread labeling

Xinhua, April 10, 2015 Adjust font size:

Australian supermarket giant Coles has been fined 2.5 million Australian dollars (1.93 million U.S. dollars) after falsely advertising bread products as "freshly baked" and "baked today" when it was actually baked in Denmark, Germany and Ireland.

The Australian Federal Court handed the judgement on Friday after a two-year battle with the competition regulator Australian Competition and Consumer Commission.

Coles was last year banned for three years from advertising that its bread was made or baked on the same day it was sold when this is not the case.

The action against Coles began in June 2013 and last year the court found the company was guilty of misleading shoppers. Endi