Grassroots NGOs Staged at Crossroads
china.org.cn / chinagate.cn by Jiao Meng, April 1, 2012 Adjust font size:
Transforming in Web 2.0
Huang Rufang, founder of China Doll, an NGO focused on patients with a rare brittle bone disease, believes it's time to make full use of SNS tools to publicize and build brand awareness to raise the level of public donations.
"We created a topic on our Sina Weibo to ask netizens to send their well-wishes to Chinese patients afflicted with rare diseases, and received over 500 photos from across the country in just two weeks!" Huang believes this adequately demonstrates the power of SNS tools.
He explained that money donated from individuals was usually pocket money. It would be easier to get constant donations with brand loyalty. "NGOs are a kind of company with exclusivity and competitiveness. NGOs with recognized brands will be the final winners," he said.
Also, to ease distrust in how public funds would be used, China Doll posts a complete online record of its financial history every month, and uses SNS media applications to build trust.
|
|
|
An Zhu, CEO of Aiju Social Innovation, explains his new project- 1 kg boxes - in a salon Friday in Beijing. It's a box containing materials and instructions which help rural teachers and volunteers carry out different activities such as reading, drama, painting and handiwork. [CnDG by Jiao Meng] |
