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China's Largest PC Maker Targets Rural Market

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Lenovo, China's largest personal computer maker, aims to sell 5 million computers in rural areas within three years, reported on Friday's China Daily.

The company plans to establish 700 sales and service outlets at township level, and to cover 320,000 villages across the country through 7,800 sales networks in the following three years.

It will introduce 15 new models specifically designed for the rural market. The retail prices of these models are set at as low as 3,000 yuan (about US$440), according to Xia Li, Lenovo's vice president.

(Xinhua News Agency March 6, 2009)