"Chinese Brands Day" to be marked on May 10 each year

China's State Council has approved a "Chinese Brands Day," to be held on May 10 each year starting this year, according to a statement made public Tuesday.

The cabinet's decision was in response to the request for instructions filed by the National Development and Reform Commission (NDRC), China's top economic planner.

Detailed work for the day will be done by the NDRC and other government departments, the statement said.

The plan to create the day appeared in a guideline on making full use of brands' role in upgrading supply and demand structure issued last year by the State Council.

Chinese Brands Day will publicize brands owned independently by Chinese companies, tell the stories of the brands and raise brand recognition, the guideline said. Endi