Off the wire
• Indonesian airlines to open 6 new routes to China  • Indonesia moves to ease high loading costs at sea ports  • Illegal wildlife trafficking occurs in nearly 30 pct of world's most protected areas: WWF report  • Experts propose park at China sunken treasure excavation site  • China allows more banks to securitize non-performing assets  • Wang Yi meets Vietnamese deputy PM  • 2 arrested in France over "imminent terrorist attack" on election eve  • Dortmund coach Tuchel hopes for Reus-inspired energy boost  • China vows to deepen economic system reform to boost growth  • 2nd LD Writethru: India's debt ridden businessman Vijay Mallya arrested in London  
You are here: 　 Home

More than 60 pct of Chinese read via WeChat

Xinhua, April 18, 2017 Adjust font size:

A total of 62.4 percent of Chinese adults read via the popular messaging app WeChat in 2016, up 10.5 percentage points year on year, according to a survey released on Tuesday.

About 68.2 percent of adults read digitally in 2016, up 4.2 percentage points than 2015, while 58.8 percent read paper books, only a 0.4 percentage-point increase, according to an annual poll on reading habits, which was carried out in 52 cities across the country.

The survey, conducted by the Chinese Academy of Press and Publication, revealed that 66.1 percent of respondents read on their mobile phones in 2016, up 6.1 percentage points than the previous year.

The average spending of reading on mobile phones was 16.95 yuan (2.46 U.S. dollars) per capita in 2016, 5.76 yuan more than the previous year, the survey showed.

A total of 25.2 percent of respondents would accept paid reading on mobile phones, while the rest would only read free of charge.

On average, Chinese read 7.86 books per capita in 2016, including 3.21 e-books, the survey showed. Endi