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Belgian chocolate companies targeting Chinese market

Xinhua, February 14, 2017 Adjust font size:

The fourth Brussels chocolate salon "Salon du Chocolat" over the weekend has brought together more than 130 chocolate manufacturers, distributors and confectioners offering a visual and interactive experience.

Many famous Belgian chocolate companies such as Leonidas and Pralibel expressed eagerness and willingness to explore the Chinese market and also emphasized the challenges they faced in the market.

Neuhaus Company, which has chocolate stores in Shanghai, said although the company wanted to open more stores in China, one of the difficulties they had was not fully understanding the flavor preference and shopping habits of Chinese people.

The audience appreciated a number of new products which combined chocolate with various different materials. The most fascinating scene was the "chocolate Eiffel Tower" which was 3 meters tall and 350 kg in weight.

It has taken a Belgian chocolate master and Belgian famous chocolate brand Leonidas about 550 hours to finish the masterpiece.

Wonderful chocolate fashion shows were staged for the audience.

Also during the salon, chefs made cooking explanation about their secret recipe of chocolate food. A chocolate classroom was set up by organizers for children to enable them to learn the production process of chocolate, cocoa knowledge, and make their own favorite chocolate in person. Enditem