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Interview: Cooperation with China crucial for Brazil's voice to be heard

Xinhua, November 25, 2016 Adjust font size:

Cooperation with China and other major developing countries is crucial for Brazil's voice to be heard around the world, said Luiz Recena, executive director of the EBC, Brazil's state-owned broadcaster.

In an interview with Xinhua, Recena said that traditional media are facing the challenge of digitalization and maximization of their online presence with right tools.

"The EBC has great senior executives and young workforce, to whom we are opening space to put their ideas into practice," he added.

"The problem is that, in many parts of the country, we are far behind, not just digitally," said Recena.

However, the Brazilian economic crisis would not allow the EBC to make short-term investments, leading to the growing importance for international cooperation.

"Brazil's partnerships with other developing countries, especially a country like China, are a great opportunity for us to make up for the technological deficit. We must use what is already available to us through cooperation and respond with our content," said the executive.

Recena recalled that his first contact with China's Xinhua News Agency in 1986, when he worked at Empresa Brasilena de Noticias.

Based on this experience, Recena said at a time when China and Brazil are being brought closer by football, football diplomacy should be used to bring the two peoples together.

As a journalist specialized in international affairs, Recena highlighted the role China could play in global affairs in the years to come.

"New alliances will be needed to overcome problems. China can be a great help with its global experience, while Brazil can help in our region," he said.

Despite political and economic crisis in the country, Brazil should reassure its willingness to expand cooperation with its partners, the EBC executive said.

"Our message is that it is time to heal wounds, (and) to unite the people willing to contribute to our country. We must carry on and overcome internal problems."

Recena has participated in a summit of Chinese and Latin American media executives, which was held earlier this week in Santiago, Chile. Endi