Off the wire
• Dollar changes hands in mid-100 yen range in early Tokyo trading  • New method of cancer immunotherapy developed  • Urgent: Colombian gov' t, FARC guerrillas reach peace agreement after 4 years of talks  • Four Iranian vessels intercept U.S. destroyer around Strait of Hormuz: media  • Experiment shows smartphone speech recognition 3x faster than typing  • Brazil's former FM slams gov't stance against Venezuela's turn at Mercosur  • U.S. house prices rise 1.2 percent in second quarter of 2016  • 2nd LD Writethru: DPRK top leader guides strategic submarine-launched ballistic missile  • Brazil sends condolences to Italy over earthquake  • Chicago agricultural commodities close lower on big harvest prospects  
You are here: 　 Home/ Features

UGC website makes 1st foray into movie industry

china.org.cn / chinagate.cn by Wu Jin, August 25, 2016 Adjust font size:

Read.douban.com, a well-known Chinese website consisting of user-generated content (UGC), will establish its first movie firm after a six-month trial, announced Yang Bo, CEO of Douban.com -- the parental company of Read.Douban -- in a recent internal corporate letter.

A poster for film "One Day Hero." [File photo]

Making use of its more than 8,000 exclusive articles from over 20,000 authors registered on the website since May 2012, when the online literary creation platform was officially launched, Read.douban.com recently opened a film adaptation column on the website that has so far attracted more than hundreds of movie firms and screenwriters.

One of its first projects, an adaptation of an online story "A hero for a day ," was brought to the screen at the latest Shanghai International Film Festival in June. Since then, the website has sold 10 of its novels, including a science fiction film -- titled "A Running Man for the Sun" -- which was sold for millions of RMB to New Classics Pictures.

The endeavor to set up a movie sector by selecting quality novels posted on the website and adapting them into films is an expansion of the online reading platform, which is expected to extend its antenna to movie directors, screenwriters and promotion and marketing after films are shot and edited.