Bulgarian beer market grows by 2.0 pct in 2015
Xinhua, July 19, 2016 Adjust font size:
Beer sales in Bulgaria rose by 2.0 percent year-on-year in 2015 to reach 5.3 million hectoliters, the country's industry association said here on Tuesday.
Ivana Radomirova, executive director of the Union of Brewers in Bulgaria, said at a press conference that last year beer consumption in the country was 73.5 liters per capita.
"It is interesting that for the last five years, the average consumption was 72 liters per capita, just as much as it was in the European Union," Radomirova said.
The figure was similar to countries with traditional beer culture such as Belgium and the Netherlands, but far from the achievements of the Czech Republic, 144 liters, or Germany -- 107 liters, Radomirova said.
She said that consumption in Bulgaria remained at this good level because over the past five years, domestic producers have positioned in the market over 42 new brands and varieties of beer, and over 102 new packagings.
More and more people are looking for new flavors, and want to experiment, Radomirova added. Endit