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Slovakia launches new slogan, logo as part of new "brand"

Xinhua, April 29, 2016 Adjust font size:

"Good idea, Slovakia!", a slogan which will be presented abroad as part of the new "brand Slovakia", was unveiled together with a new logo on Thursday by Slovak Foreign and European Affairs Minister Miroslav Lajcak.

The new slogan and logotype are the result of a several years' search for a new identification brand, the minister said.

"The slogan in its English version is 'striking and at the same time gentle,'" said Lajcak.

A special accent was placed on presenting Slovakia as a modern country that can capitalize on its traditions, as well as ideas, inventions and products that have made it abroad.

The new logotype is mandatory for all ministries and central state bodies, with subordinate and self-governing bodies (regional governments) being recommended to use it as well. Its implementation is planned as of Oct. 1, while it should be fully introduced as of the beginning of 2017. Endit