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Manchester United launches its MUTV in China

Xinhua, January 17, 2016 Adjust font size:

Manchester United launched its official television in China on Sunday.

The MUTV will be played 24 hours each day on China's Internet giant Sina.com for free. Manchester United first team's most updated matches, U-21 and U-18 live matches, highlights, the manager's weekly press conferences, and the exclusive interviews will be brought to the Chinese fans.

The team's supporters will also be able to make interactions with the players on the channel.

Wei Jianglei, Sina.com's senior vice president, said that they expected to provide over 100 million Chinese "Red Devil" fans more diversified and in-depth sporting services.

"Football is more than a sport," Wei said. "It is also believed to be a kind of culture and spirit."

He hopes the channel will bring passion and power to the fans.

According to Jamie Reigle, the club's Managing Director in Asia Pacific, Manchester United pledged to produce more tailored contents on the channel for the Chinese fans in the future.

The English Premier League giant opened its Weibo account at Sina.com in 2011. And now it has attracted nearly 800 thousand followers.

Zhang Fanjing, president of the club's fans association China Reds, has been obsessed with the English club for 13 years. He hopes the channel translate the contents into Chinese as soon as possible to help Chinese fans get to know the club better. Enditem