Mexico's "El Chapo" becomes fashion pin-up

Mexico's drug lord and prison-breaker, Joaquin "El Chapo" Guzman has now become a "model" for a U.S. clothes company, Mexican daily El Excelsior reported on Tuesday.

Barabas Men, located in Los Angeles, has taken advantage of all the press content about the drug lord's recapture, especially since he was shown in a video sporting in two of the U.S. company's blue shirts during an interview with the Rolling Stone magazine alongside Hollywood actor Sean Penn.

On the company's Facebook wall, Barabas Men has published a catchline of "El Chapo shops here," with a link to a video clip in which the druglord was seen wearing the shirt while talking about how he got started in committing crime.

The link also leads viewers to the shirt in various sizes at a price of 128 U.S. dollars.

Since Monday, the company's official Facebook and Instagram pages have been inviting social network users to "Like" the page to win a chance of getting two "El Chapo shirts."

On the company's publicity, Barabas Men has started to use images of "El Chapo" wearing the blue shirts to promote its brand.

This is not the first time that the U.S. company employed a Mexican wearing its designs. For at least the past two years, the company has used singer Alfredo Rios (El Komander) as a model. Rios sings about the drug trade in Mexico and likes "El Chapo". Rios is also from Sinaloa, the hometown of "El Chapo," in the north of Mexico. Endi