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Feature: Chinese market will become more dynamic with 13th Five-Year plan: French entrepreneur

Xinhua, November 5, 2015 Adjust font size:

Recently, French entrepreneur Guilhem Fouetillou and his trading partners have travelled more frequently than ever to China: almost every week, one of them will take a flight from Paris to Shanghai.

It is not strange considering the fact the Chinese market, already a key territory, will be more dynamic for them under the 13th Five-Year plan under discussion.

Only about 20 days before, Fouetillou's digital company, Linkfluence has completed a repurchase of a company based in Shanghai. It means the new European star in the sector of "social media intelligence" managed to set foot in China.

"First, our customers are asking us to be present in China," explained Fouetillou for this important choice, adding that China is a priority market for Linkfluence's customers who need to build their brands through Chinese social media.

Fouetillou's customers cover international groups such as Sanofi, Dannon and McDonald's. They share a common characteristic: being present in China for a long time and knowing well the prospect of this market.

According to Fouetillou, the second reason of Linkfluence to operate in China is the dynamism of Chinese digital market.

His company Linkfluence said that monthly active users of the two major Chinese platforms of social media such as Webchat and Sina Weibo have reached respectively six hundred million and two hundred million.

Brand promotion business based on good analysis of social media data has become a huge market in China, thus providing a lot of business opportunities for companies such as Linkfluence, Fouetillou said.

Another key factor which can't be neglected is that the dynamism of the Chinese market will prosper in the future, a perspective created by the new Five-Year Plan under discussion in China.

"We can find that Innovation, Big Data are among the keywords in the National 13th Five-Year Plan of China. And one China's development goal is to double the GDP and incomes of its people," observed Fouetillou. Endit