Chinese smartphone maker OnePlus has perfection as aim

At the southern edge of the iconic Time Square, the intersection of the Broadway and the Seventh Avenue at the Midtown Manhattan, New York City, the white canvas dome tent erected by OnePlus, a Chinese smart phone maker, stood out, sparkling under the scorching sun.

On one side of the tent, long lines of sun-baked visitors were waiting patiently for a chance to get inside and take a closer look at the new smart phone version -- OnePhone2 -- the Chinese maker unveiled in the Big Apple Friday.

"I was following them on the social media when they just started. They are bringing experiences, quality and price to the U. S. before any others. They definitely do a good job. I got here at 12 am. I know the phone is made in China. It is a great phone." said Theofilos Chrisfodoulou, a visitor from Philadelphia, Pennsylvania.

"I purchased OnePlus1 several months ago. I love OnePlus1. I cannot believe the quality for the phone in this price range. It's a beautiful phone. It's very fast, smooth and the process is amazing. The OnePlus2 is even better than OnePlus1. And I really want to buy it," said Kevin Pettigrew, a resident from New York. Pettigrew said he had stood in the line for 10 hours to see OnePlus2.

OnePlus, the smartphone maker, first got started in Shenzhen, south China's Guangdong Province in 2013. By now, about 90 percent of the company's customers are based outside of China.

OnePlus2, the new smartphone model, comes carrier-unlocked with wide range band support for service providers worldwide. Advanced laser autofocus and optical image stabilization systems ensure that users never miss that perfect shot, while six-lens elements prevent distortion and improve clarity, according to Carl Pei, co- founder of OnePlus.

Pei believed great products raise people's living standards and spread happiness, saying his company is dedicated to bringing technology back to the community by building an open and collaborative platform.

The new smartphone has other improvements too. The camera sensor's large pixels of OnePlus2, for instance, collect more light for less noise and exceptional performance in dark conditions.

"The camera is so good and it is not gonna be available for other smart mobile phone companies for at least a few months," claimed Pei. "This phone has a better touch ID than other Android phones."

"I think this is the only brand originating in China that expands in other countries. Not because it is cheap. People come here because they respect what we are doing and they wanna be one part of the movement," said Pei, who added his company, with a simple, bold idea of making a better phone, is trying to do things in a better way. Endite