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Chinese smartphone maker Xiaomi launches online shop in Brazil

Xinhua, July 2, 2015 Adjust font size:

Chinese smartphone maker Xiaomi has launched an online shop in Brazil, announced a corporate executive here.

Clients can now place orders with the site -- br.mi.com -- to purchase Xiaomi's products ranging from "Redmi 2," the smartphone, "Mi Band," the activity monitor, "Mi Power Bank," the portable charger, as well as other accessories. The commodities they have ordered will be delivered starting Tuesday, said Hugo Barra, vice president of Xiaomi international, in Sao Paulo, the most populous city in Brazil.

Through the latest strategy in Brazil, Xiaomi is hoping to open the first factory for its products outside of Asia, according to Barra.

"One of the differentials allowing (Xiaomi) to offer high technology products at highly competitive prices is the direct sale to the consumer through the website and (spreading) publicity only through social networks in a viral way and without investments in other media," said Barra.

Xiaomi, created in 2010, is currently the fifth major smartphone maker in the world. Its MIUI operational system has 100 million subscribers.

The company has a market value of around 45 billion U.S. dollars. It sold 61 million mobile devices last year. Endite