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Lebanon launches "Phoenicians Road" tourism project

Xinhua, February 28, 2015 Adjust font size:

Lebanese Tourism Minister Michel Pharaon said the "Phoenicians Road" tourism project adopted by the World Tourism Organization is "at the heart of Lebanon's heritage and history," according to the Daily Star paper on Saturday.

Pharaon made the remarks while launching with the World Tourism Organization (WTO) Secretary General Taleb Rifai the "Phoenicians Road" international tourism project, which highlights many touristic and cultural sites stretched in 18 countries in the Mediterranean Basin.

Pharaon said that this initiative comes "following a very difficult period the Lebanese tourism sector has witnessed with the drop of incoming tourists by 40 percent from 2011 till the end of 2013, due to the unstable security and political situation in Lebanon."

Rifai said that "7 percent of the world population travel yearly from one country to another and the international tourism sector proved to be a very strong industry despite all the challenges."

He stressed the importance of the "Phoenicians Road" for the 18 countries involved in it, adding that it is a peace initiative from Lebanon to the whole world despite the challenges it faces." Endit