As if those sport stars stand right before you and talk to you like an old friend, microblogging enchanted both athletes and sports fans and made the Guangzhou Games a most interfaced Asiad.

When Chinese basketball veteran Wang Zhizhi, a former NBA Dallas player, led the Chinese team to the top of the podium, thousands of Chinese fans already knew how the players would celebrate the victory.

"Fans will not see big brother Zhi four years later because this will be his last Asian Games," said forward Zhu Fangyu in his microblog on Sina on Monday. "Let's hang our gold medals on his neck!"

So was it when the 33-year-old Wang Zhizhi, standing on the podium with 12 gold medals on his neck and eyes sparkling with tears, saw his younger teammates bowing before him as a capacity crowd cheered and applauded on Saturday.

"You are the best! Big Zhi," Hangzhou Elf responded to Wang's comment: "It was not an easy win but we made it. Thank all the people. Thank my fans for your support."

Sports stars let out their feelings on the microblogs while fans responded as the miniature version of blog offered a platform to let the fans "stand with them side by side instead of merely looking up to them", as a microblog platform described.

Badminton's Olympic and three time world champion Lin Dan, national table tennis coach Liu Guoliang, swimming world champion Zhang Lin are among hundreds of Chinese athletes who opened their microblog accounts to contact with their fans during the Asian Games.