Concerns have arisen that excessive media attention on Lin Hao, a teenage survivor from last year's Sichuan earthquake, may harm the boy's future.

Ten year-old Lin Hao was called a hero after saving two of his classmates from a collapsed classroom when a massive quake hit Sichuan on May 12, 2008.

A recent report from Chengdu Evening News said the figure of the boy appeared on an advertisement of a newly-opened clothing store on Chunxi Street, the most popular shopping area in Chengdu.

Lin was chosen as the image ambassador of a children's garment company, who claims they will pay the boy's tuition fees until he goes to university.

The report triggered debate about whether the boy should be made to sell his face for fame and money, and whether it is good for the boy to be passively engaged in excessive commercial activities.

Another article on website voc.com.cn calls on media corporations and enterprises to leave the little 'quake hero' alone.

The article said the dizzying array of media coverage and commercial engagements disturb the normal life of Lin, who should spend more time studying at school.

Another story from china.com.cn worries that the boy may develop a bad spending habit with an early exposure to commercial activities.

Lin Hao became a national hero, or in the words of some media, 'China's youngest hero', after his story was reported nationwide.

The adorable boy was then made to appear in Shanghai's Mid-Autumn Festival celebrations, Beijing's National Day party and China Central Television's Spring Festival Gala, in addition to roles in two other movies.

(CRIENGLISH.com May 26, 2009)