China's Internet advertising revenue will reach 25.27 billion yuan (US$3.73 billion) in 2010, accounting for 11 percent of China's advertising market, according to the latest data released by the Data Center of China Internet (DCCI) on Thursday.

The data shows that China's online advertising revenue in 2009 was 19.3 billion yuan, and based on data from the first half year, it will hit 25.27 billion yuan in 2010. The DCCI also estimates the figure will be 42.3 billion yuan in 2012 and the Internet will surpass newspapers to become the second-biggest advertising media in China.

Hu Yanping, director with the DCCI, told the news portal Sina.com.cn that traditional newspapers will lose 70-80 percent of their advertising market in ten years, while the Internet and television markets will keep growing respectably.

"Among the Internet advertising market, search engines, online communities and video sites are the fastest-growing. I think the increase in search engine sales will slow in five years due to its current large market base, while sales of online communities and video sites will continue to grow quickly," Hu said.

(CRIENGLISH.com July 24, 2010)