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China to Tackle Talent Shortage to Boost Service Out-sourcing Industry

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Zhang said marketing personnel are the most difficult to find.

"Besides all the requirements mentioned above, they have to have client resources," he said.

He said that almost all the management-level workers of the service oursourcing companies have overseas study or work experience, which will help them to get overseas clients.

"Such kind of talent you may get by chance, but not effort," he said.

His company has been thinking of developing a European and American market, but not taking into account until it got proper market developing people this year.

Zhang said the company would increase its annual turnover from last year's US$10 million to this year's 20 million, and would therefore, have to employ 1,000 more people this year.

Local government's policy offered a helping hand.

The company joined a nationwide job fair tour organized by the Wuxi municipal government for some 100 local service outsourcing companies to find potential employees, which started in February.

They would travel to major cities, including Beijing, Shanghai, Nanjing, and Wuhan to recruit qualified workforce, according to the Wuxi Foreign Trade and Economic Cooperation Bureau.

Zhang said although his company recruited people through the Internet or other job fairs, taking part in the group activity will enhance the reputation of the company in order to attract more talent.

"Some excellent college graduates still have little understanding on service outsourcing companies. If they see we are supported by the government, they will trust us more," he said.

Measures to bolster the outsourcing industry were announced early February by the Chinese government.

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