GM Bankruptcy Kicks off Fast Track Restructuring
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New line-up
The new company will focus on GM's successful brands -- Chevrolet, Cadillac, Buick and GMC -- with fewer nameplates and a more competitive level of marketing support per brand.
Obama said that GM had prepared a "viable and achievable" plan to rise again, and expressed his confidence that the new GM would be able to produce "high-quality, safe and fuel-efficient cars of tomorrow."
In a bid to readjust to the shift in customers' buying patterns from oil-guzzling SUVs and trucks to fuel-efficient cars, the new GM announced the launch of a new product line-up in 2009 and 2010,including the China-manufactured Chevy Cruze.
It has recently introduced Chevrolet Volt, an all-electric plug-in compact car dubbed the company's "new DNA" that "represents a fundamental reinvention of the American automobile industry."
"The new GM is here to stay, and our brands position us to compete well in profitable segments with vehicles that are second-to-none," said Henderson.
(Xinhua News Agency June 2, 2009)