Villagers refer to Dongfeng Village as "The fertile soil for E-Commerce". Entrepreneurs are contemplating how to develop it further while the local government is also deliberating on how to better support them.

Huang Hao, party secretary at Shaji Town, said: "We are planning to build a 3.3-hectare furniture-industry park to host some of the mature enterprises. Each enterprise will get a 2,000-square-metre floor space for its factory."

Now, besides planning for expansion and intensive management, many designers for the online stores are thinking about a breakaway from copycat products, to develop furniture with their own patent.

"I start to sell this furniture a few months ago. I have sold more than 300 pieces. And this is my own patent," said Wang Yao, an online-store owner.

A seminar on E-Commerce in rural China was held in Shaji Town on Dec. 18. Now Sun Han is planning to shift most of his online business to real export offline. His target is 10 million yuan or US$1.49 million. Wang Pu plans to make varnished furniture and turn high-end. And other villagers hope to buy cheaper land for their factories.

(Xinhua News Agency January 2, 2011)