IOC announces Worldwide Olympic Partnership with TCL through to 2032

The International Olympic Committee (IOC) announced a Worldwide Olympic Partnership with global technology company TCL through to 2032 at the National Aquatics Center here on Thursday.

Chinese brand TCL, founded in 1981, mainly concentrates on consumer electronics, display technology, and clean energy to empower a smart, healthy and intelligent lifestyle for people around the world.

Already having established long-term partnership with organizations such as world basketball governing body FIBA and the Chinese Basketball Association (CBA), TCL covers a wide range of innovations including smart displays, air conditioners, refrigerators, washing machines, and audio systems.

According to the agreement with IOC, TCL will be the official Worldwide Olympic and Paralympic Partner in the home audiovisual equipment and home appliance category.

"The IOC is excited to announce its new partnership with TCL, a world leader in the television and household goods industries. TCL has a long history of supporting sport around the world, and is now taking its ambition to inspire greatness to new heights, as the Olympic Games are the greatest, most inspirational global sporting stage," said the IOC president Thomas Bach.

Li Dongsheng, founder and chairman of TCL, said, "The Olympic Games inspires people around the world, and TCL's diverse innovations will empower the Olympic Games and Paralympic Games and deliver exceptional experiences to global audience. TCL will continue to fulfil its corporate social responsibility, support the Olympic sustainable development goals, and create a better future."

TCL thereafter becomes the third Chinese brand, after e-commerce giant Alibaba and dairy giant Mengniu, to get involved into the Worldwide Olympic Partnership.