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Manufacturers look to switch production to Africa

China Daily,October 15, 2018 Adjust font size:

Employees work on the production line at the Lida (Ethiopia) Textiles Jean Factory in the Eastern Industrial Zone. [Photo by Xiao Xiangyi/China Daily]

Three objectives
Belay Heilemichael, area manager of the Ethiopia Investment Commission, told TV news channel CGTN about the services provided by the Hawassa Industrial Park, which was built by China Civil Engineering Construction Corp.
"There are three objectives," he said. "The first is to generate foreign currency; the second is to implement opportunity; the third is technology transfer. ... The investors should not have to go outside of the park to get services. All services, banking services, even visa services, will be provided there. To ensure success here, the government has a one-stop service center where investors can even get their visas and residence permits."
He added that the companies in the industrial park will be able to generate export revenue of up to $1 billion and hire up to 100,000 people.
Tao Huixing, director of the Eastern Industrial Zone managing committee, said companies locate there because the park provides complete utilities and a one-stop service for all their needs.
The parent company of the Eastern Industrial Zone, Jiangsu Qiyuan Group, has invested about $200 million in the park for infrastructure such as power, water and other connections. Jiangsu Qiyuan, based in Zhangjiagang, near Suzhou, Jiangsu province, is a small, private producer of precision metal products.
In addition, the companies at the park - mostly Chinese, although there are local ones as well as those from India, the US and the Netherlands - have invested a further $400 million, Tao said.
Regarding Qiyuan's decision in 2008 to begin building the Eastern Industrial Zone, Tao said: "A lot of China's low-wage industry will move here. In China, wages used to be very low, but now they are quite high. For some labor-intensive industries, it is very difficult to survive because of the increased labor cost. Here, wages are much, much lower - less than 10 percent of Chinese wages."
Ethiopia has about 45 million people of prime working age between 18 and 50, he said.
"About 10 years ago, China's economy was already very big. We encountered many trade restrictions limiting exports to Europe and America, especially textiles, garments, televisions and some tech products. In these circumstances, the Chinese government said "if you all stay in China, then it will be more difficult. Labor costs have increased, so you should find a new place overseas'," Tao said.
"Chinese companies are experienced in these things, because at an early stage of our opening-up we also did things like this.
"In the early '80s, the Chinese government created business-friendly policies and encouraged Chinese companies to expand exports. This policy had a very good effect. After five or six years, Chinese companies had a lot of foreign currency and could use it to import advanced production machinery from Europe, America and Japan," he said.
China Daily recently visited five Chinese manufacturers in Ethiopia that illustrate the opportunities and challenges companies are finding in the country and throughout Africa.
Companies making shoes and jeans are prototypical low-wage manufacturers, although the shoe factory exports its products, while the jeans plant targets the local market.
Factories that make glass, ceramic tiles and aluminum window casings produce substitutes for imported products needed for Ethiopia's building boom, but their strategies are not so dependent on large numbers of low-wage workers.
Garment manufacturing, which depends on a large, relatively low-skilled workforce, is a good example of the kind of industry that has found a comparative advantage in Africa.
For example, Lida (Ethiopia) Textile, in the Eastern Industrial Zone, makes jeans that are sold in Ethiopian markets. The factory began production in September last year and was profitable by November, said Liu Jianxun, its director. He said that although the jeans reduce Ethiopian imports, many of the raw materials, especially cotton, must still be imported from China.
Similarly, Dongguan Huajian Group, a large Chinese shoemaker, built a factory and industrial park in Addis Ababa. The company employs 6,000 Ethiopian workers and plans to expand this to 15,000 soon, and possibly to 100,000 eventually.
Glass manufacturing reduces Ethiopia's dependence on imports for use in its building boom. But making glass requires highly experienced management, a large investment in equipment and a workforce that is better-skilled, according to Liu Jun, sales and marketing manager of Ethiopia Hansom International Glass Co, a subsidiary of CGC Overseas Construction Group in Addis Ababa.
"If the electricity goes down for even seven minutes, the machinery can be destroyed because the flow of cooling water is stopped. So we have five backup generators. There are many cement factories in Ethiopia. If a problem happens, they just stop. But glass factories are different. Here, we run 24 hours a day, every day. In five years, we have not stopped for even one minute," Liu said.
"Before they came here, our Chinese employees worked in glass factories. They had 10 to 20 years' experience. Local workers only have one or two years' experience, maybe five years," Liu said, adding that there are about 80 Chinese employees at the company and 250 Ethiopians.
Hansom is the only glass manufacturer in Ethiopia, but its profits are not very high because the government has told the company that it needs to control its prices, Liu said.
Huajia Aluminum produces window frames for the local market. Cai Jinfeng, the company's factory manager, said: "When we first came to Addis Ababa several years ago, many buildings in the city had empty holes in the wall for windows. So, we decided to open an aluminum factory instead of making plastic tubes like our mother company in China. The factory started to produce a year ago and is just starting to make a profit. Most of the raw materials are imported from China. We have only 10 to 15 percent Chinese employees; the rest are Ethiopian workers."
Output halted
Not all companies have found the going easy.
The Diyuan ceramics factory in the Eastern Industrial Zone produces ceramic tiles intended as substitutes for imports in the many buildings going up around the country. The company began production about two years ago and work continued for a year and a half, but the local government environmental protection bureau made it stop output, according to Zhou Jingfeng, the factory's director.
"We have invested $3 million in pollution control. We can meet both Chinese standards and Ethiopian standards, but the local government, not the Ethiopian federal government, won't let us produce, because local residents complain to them when they see our (coal-fired) chimneys," Zhou said.
"In the yard at the ceramics factory, 104 containers have remained locked for more than 15 days. The charge for each container is $100 a day, so we are suffering a great loss."
The transition to manufacturing-based growth is just starting in Africa. For example, in Ethiopia in 2015, agriculture still accounted for 85 percent of employment, 90 percent of foreign currency earnings and about 39 percent of GDP, according to the federal government.
Debate is ongoing about whether the recent economic successes in Africa were caused by higher commodity prices or by a transition to an economy based on manufacturing-led growth.
A World Bank report last year concluded: "Over the past decade and a half, sub-Saharan Africa has experienced rapid economic growth at an average annual rate of 5.5 percent. But since 2008, the share of manufacturing in GDP across the continent has stagnated at around 10 percent.
"This calls into question as to whether African economies have undergone structural transformation - the reallocation of economic activity across broad sectors - which is considered vital for sustained economic growth in the long run."
One factor helping the transition is new Chinese-built infrastructure - roads, railways, dams, water and electrical systems - that make business possible.
Ahmed Shide, minister of Ethiopia's Government Communication Affairs Office, told Xinhua News Agency in May: "Learning from the Chinese economic growth experience, Ethiopia will have about 15 industrial parks by June, most of them built with Chinese money and expertise. We have also heavily invested, with Chinese assistance, in road, rail and air infrastructures to alleviate transportation problems for Ethiopia's exports."
Shide added, "The Addis Ababa-Djibouti rail line, which recently started commercial operations, has cut transportation time for Ethiopian goods to Djibouti ports from two days to 10 hours, giving a leg up for Ethiopia's economic dreams of becoming a light manufacturing hub in Africa and a middle-income economy by 2025.
"Ethiopia has seen China's success in having an efficient and effective infrastructure to facilitate exports from industrial parks, and, as such, is building a 'development belt' to copy the Chinese success story."
Shide said about half of the industrial parks will be located along the rail line.
Tao, from the Eastern Industrial Zone, said that changing an economic development strategy takes time. "In China, we have industrial parks everywhere, especially in Jiangsu. We know how to build them. But when we started negotiations with the Ethiopian ministries in 2008, they had no idea what an industrial park was. They did not have any laws about this.
"Ten years ago, the investors who came here thought that the risk was very low government efficiency. What took three days in China would take maybe a month in Ethiopia. But things have changed. Now, we don't even think about government efficiency," he said.
Huo Jiangtao, assistant dean of the Institute for African Studies at Guangdong University of Foreign Studies, told Xinhua in June, "China's investment in Africa has totaled more than $100 billion, and the country has built more than 20 economic zones on the continent, with more planned."
By the end of last year, Chinese companies had built 75 zones for economic and trade cooperation in 24 countries taking part in the Belt and Road Initiative, contributing more than $2.2 billion in taxes and creating almost 210,000 local jobs, according to Xinhua.
"We actually want to see more competition from local Ethiopian companies," said Lu Qizhong, director of the Eastern Industry Zone.
"For example, they have invested in cement factories, so their production capacity has increased rapidly. Ten years ago, their annual imports of cement were 3 million metric tons per year. Now, their capacity has reached 21 million tons, so they have the potential to export."
Tao said: "We want to teach the local people so, that some years later, these people can also be business operators. They can set up their own businesses. China was also like this in the 1980s. Young people working in factories got some experience and learned how to produce, then they went out of the factories and set up their own workshops.
"Also, we don't want to forget our old friends who helped us," he added. "In the 1960s and '70s, China got a lot of support from African countries. When friends support you in difficult times, you cannot forget them."


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