Hong Kong to hold 2nd e-Sports & Music Festival to attract young visitors

Hong Kong Tourism Board (HKTB) announced on Wednesday that the Second e-Sports & Music Festival Hong Kong would be staged next month, featuring three international e-sports tournaments and expected to attract more young visitors to Hong Kong.

The festival, to be held from Aug. 24 to 26, will be with a larger scale and richer content than last year, with over 110 players from all over the world competing in "Return of the Legends 2018" and another two top international e-sports tournaments, the HKTB said.

"The first e-Sports & Music Festival Hong Kong last year generated global publicity value of over 150 million Hong Kong dollars (about 19 million U.S. dollars) and the e-sports tournaments also attracted more than 7.4 million live online viewers, providing enormous international exposure for Hong Kong," HKTB Chairman Peter Lam said at a press conference on Wednesday.

"The HKTB will continue to organize the festival this year with a larger scale and richer content, aiming to entice more young visitors to come and experience the vibrant and dynamic atmosphere of Hong Kong," he added.

The HKTB would promote the festival in short-haul markets, especially the Chinese Mainland, Japan, South Korea, and Southeast Asia, said Lam.

In addition to e-sports tournaments, there would be an Experience Zone, showcasing the latest e-sports-related products, and featuring game displays, VR experience, mobile game trials and music performances for visitors.